Why Having A Digital Marketing Presence Is Vital For Your Business

Is your business stagnating? Have your customers started to drift away? 

If so, you may need a stronger digital marketing presence. Or more specifically, you may need to put social media marketing to better use.

Some small businesses and organisations prefer to stay off the grid. There are entrepreneurs who opt for offline marketing or rely on word-of-mouth. This is especially true in the case of community-based organisations.

But it’s impossible to stay ahead of your competitors if you shy away from all aspects of digital marketing. Maintaining a good online marketing presence helps you increase sales. It also gives you ideas for improving your business.

Let’s look at five great reasons why online marketing can help you stay ahead in your field.

1. It’s an Easy Way to Provide People with Information

It’s crucial to make information about your business easily accessible. In fact, this is a big part of good customer service. Your customers need to have up-to-date info about your services. You want them to know your opening hours, your rates, and they also need a convenient way to find your location.

The simplest way for them to access this is through a professionally designed website. Social media profiles can also contain a great deal of useful information and are a great marketing opportunity.

2. Your Digital and Social Media Presence Connects You with New Potential Customers

You want to think about more than just your established customers. Digital media marketing can make it easy for prospective customers to stumble across your business. With social media, the odds of this are greater than ever.

Having a solid online presence is the best way to reach a wide range of people. When someone in your area uses Google to find the type of service you provide, you want them to find you.

However, the possibilities don’t end there.  Businesses with a good online platform may capture the attention of international customers. This lets you increase sales and grow your business in unexpected ways.

3. It Helps You Build a Brand

Your brand is more than just a logo and a catchy name. You want people to think and talk about your business. This is the best way to stay relevant.

Maintaining a professional but friendly online presence is a good way to build your brand. Based on your interactions online, people will form an idea about your services. Are you helpful, pleasant, trustworthy? Is your content up-to-date? Do your potential customers feel like they can connect with you?

Don’t forget that your online presence is a two-way street. You want to do more than just present your services.

As such, social media marketing lets you communicate with customers and future customers directly. These platforms give your business a personal touch. Hence, they’re an excellent way to make a good impression.

Taking the time to respond to people can help you build a relationship with them. Pay attention to everything, from complaints to glowing reviews.

If possible, respond to public customer complains openly. You want others to know that you have the situation under control.

Always be careful about how you respond to people. Good online interactions are a crucial part of your brand.

4. It Gives You an Idea About the Future

Many customers are eager to leave feedback online. Aside from the reviews, you can study keyword and website traffic stats.
Your website and social media sites give you a great deal of information. Why not hire professionals to help you interpret it? Utilising this data is one of the best ways to increase sales.

Your online presence can help you develop a sound strategy for the future. For example, it lets you pinpoint your most popular features. You could increase sales by developing them further.

You’ll also get data about your current popularity. If your customers are losing interest, your website stats will reflect it and let you know it’s time to act.

5. It’s All About the Reviews

From stars to entire paragraphs of text, online reviews are everywhere. And they make a huge impact on how people make purchasing decisions these days. According to research, a staggering 85% of customers place as much trust in online reviews as they do in personal recommendations.  

Both onsite and external reviews matter a lot. And social media marketing can help with both. In more ways than one, it gives voice to your clients. A voice that can travel far.

What’s more, a strong social media presence is also the quickest way to address any negative experiences your customers may have had. You can let everyone see you take these matters seriously. That is how you establish trust.

6. A Final Thought
If you’re running a small business or organisation, you may not have the time to maintain an online presence personally. Particularly if you want to use several social media platforms at once. But if you keep neglecting this aspect of marketing, you’ll lose money.

For many professionals, it’s a good idea to hire some help. There are digital and social media specialists who can help you build your brand online.

Author’s Bio 
Alex Morrison has been an SEO Expert in Melbourne for over 10 years. In this time he has worked with a range of businesses giving him an in depth understanding of many different industries including home improvement, financial support and health care. 

As the owner of Integral Media he is now utilising his knowledge and experience with his rapidly increasing client portfolio to help them achieve their business goals.