Facebook's New Call to Action Buttons

Facebook’s recent introduction of a Call to Action button is a fantastic innovation that makes it easier than ever for a business to drive traffic from their Facebook page to the website of their choice.

The prominent placement of the Call to Action button in the Facebook Page Cover means that a business’s key social media objective is prominently displayed.

Sheeps Clothing Facebook Page

There are seven buttons for a page owner or admin to choose from as follows:
  1. Book Now
  2. Contact Us
  3. Use App
  4. Play Game
  5. Shop Now
  6. Sign Up
  7. Watch Video
As they are positioned within a page’s cover, it is a great idea to reinforce the call to action in your Facebook cover imagery. 

Your cover photo is prime real estate so make sure you are making the most of it by telling people why they should click on your call to action and what they can expect when they do.

Choose The Call To Action Button That Best Suits Your Need

A few examples of how the Call to Action button can be used are as follows:

  • Online retailers – the Shop Now button is perfect for you. Simply link your button to your online store and your Facebook fans are only one click away from your shop. See the example below.
  • Restaurants, beauty salons or other business that takes bookings? Link the Book Now button to your online reservation system or contact details.
  • Any business with a mailing list (and there are very few businesses that wouldn’t benefit from building an email list), the Sign Up button is for you. Simply link the button to your email sign up form for easy access.
Installing your Call to Action button is a quick and simple process and a step by step guide can be found here. Just as you’d expect given the depth provided with Facebook’s Insights, you can track how many clicks your Call to Action button receives.

Will you be installing a Call to Action button on your Facebook page?