Your social media back up plan

More and more small business owners are recognising the value of social media for their business. 

The one comment I hear time and again is that most business operators know they should spend more time on social media, but they simply do not have the resources to do so

Being a small business operator myself, I know that costs are often tight and judging where to spend your hard earned dollars is not a decision taken lightly.  Many people I speak to say they would love to outsource their social media, but simply cannot afford to do so. 

Social Media Marketing for Restaurants, Cafes & Other Food Businesses

Did you know that nearly 60% of all Australian restaurants and cafes have a social media presence?*

And why wouldn’t they?  With food one of the most popular topics on both Facebook and Instagram, businesses in this sector are lining up to grab a piece of the action.

“So, What Does A Social Media Consultant Actually Do?”

This is a question I get asked all the time.  Here's my elevator pitch response: “I look after all aspects of social media for small businesses, which allows those in the business to focus on what it is they do best, ie. The reason they got into business in the first place.”

That’s the short answer, but let’s look at what that entails in a bit more detail.

Facebook's New Call to Action Buttons

Facebook’s recent introduction of a Call to Action button is a fantastic innovation that makes it easier than ever for a business to drive traffic from their Facebook page to the website of their choice.

The prominent placement of the Call to Action button in the Facebook Page Cover means that a business’s key social media objective is prominently displayed.