What Facebook 2018 Means for Small Business

Yet again Facebook has tinkered under the bonnet of how its algorithm works, and if you believe all the hype, it is bad news for businesses using the platform to reach their customers. But for those already creating quality content, it might just be business as usual.

5 Ways To Increase Your Facebook Reach

With organic reach continuing to decline, it seems everyone is looking for simple ways to improve their Facebook business page’s performance.

The simplest and quickest way to do this is always going to be to pay – whether that be by boosting posts or paying to promote your page.  Compared to traditional advertising forms there’s no doubt that Facebook advertising represents good value, however, there are also some steps you can take that cost nothing and can improve your reach right away. 

Social Media Training for Small Business

Looking for customised social media training for your small business or community group?

At Alfalfa Social we have worked with many customers to educate them to better understand social media and to apply this new found knowledge to their business. 

Training sessions are fully customisable to your knowledge level, your business needs and even the amount of time you can spare.  Best of all, I come to you across Melbourne.  Are you outside of Melbourne?  Let’s talk – I love a drive in the country!

Introducing "Bunch of Fives"

More and more small business owners are recognising the value of social media for their business. 

The one comment I hear time and again is that most business operators know they should spend more time on social media, but they simply do not have the resources to do so. 

Being a small business operator myself, I know that costs are often tight and judging where to spend your hard earned dollars is not a decision taken lightly.  Many people I speak to say they would love to outsource their social media, but simply cannot afford to do so. 

Social Media Marketing for Restaurants, Cafes & Other Food Businesses

Did you know that nearly 60% of all Australian restaurants and cafes have a social media presence?*

And why wouldn’t they?  With food one of the most popular topics on both Facebook and Instagram, businesses in this sector are lining up to grab a piece of the action.

“So, What Does A Social Media Consultant Actually Do?”

This is a question I get asked all the time.  Here's my elevator pitch response: “I look after all aspects of social media for small businesses, which allows those in the business to focus on what it is they do best, ie. The reason they got into business in the first place.”

That’s the short answer, but let’s look at what that entails in a bit more detail.

Facebook's New Call to Action Buttons

Facebook’s recent introduction of a Call to Action button is a fantastic innovation that makes it easier than ever for a business to drive traffic from their Facebook page to the website of their choice.

The prominent placement of the Call to Action button in the Facebook Page Cover means that a business’s key social media objective is prominently displayed.